Norwood & BIC Graphic North America

NBGNA ANNOUNCES OVER 50 NEW SPRING PRODUCTS

Norwood & BIC Graphic North America is pleased to announce the launch of over 50 new mid-year product s in a wide range of product categories.  Here are just a few of the highlights:

Norwood

Writing Instruments

• A variety of retractables – great colors and contemporary designs
  • Touchscreen Stylus Pen – a twist-action retractable with a sleek barrel design and built-in soft touch stylus – perfect for use with the latest tablets

Drinkware

• KOOZIE® gets fancy with the new Fancy Edge KOOZIE® Can Kooler, featuring a stylish waved top edge to accentuate your logo
• Several Double Wall Tumblers including a 16 oz Mood Tumbler that changes color when filled with a cold liquid
• Foldable Water Bottle – the epitome of portability, includes a reinforced grommet, carabiner and drink-thru spout
• Double Coffee Mug – a stylish 16 oz c-handle mug for true coffee lovers

Health, Wellness and Safety

• Slim & Slender SPF-15 Lip Balm – unique shape seen only in retail; available in tasty Vanilla Mint and Tangerine
• Our popular Shoe Wallet is now available in Pink!  Perfect for Breast Cancer walks and fundraisers
  • New Stock Graphics for Bandages – available as full imprint or as a split imprint with room for your logo

Bags, Meeting & Outdoor

• KOOZIE® Kooler Bags and Totes – spacious main compartments with thermal lining, perfect for picnics and sporting events
• Stylish Sport Boat Totes – great colors and 2 sizes
• Stylish, protective Tablet accessories

Calendars

• The ultimate in personalization! Add each customer’s name right in the calendar image with our innovative Your Name Here line of calendar products.
• Make your ad shine with our new glitter ink. Available on some of our most popular planner products. 

BIC Graphic

New product extensions on best selling BIC® Clic Stic®, BIC® Round Stic® and BIC® WideBody® product families

• BIC® Clic Stic®  and BIC® Round Stic® Antimicrobial – An antimicrobial preservative incorporated into the pen, protects it by suppressing growth on the pen of bacteria, algae, fungus, mold and mildew.
• Introducing BIC® Digital Clic Stic® and BIC® Digital WideBody® pens! Photo-quality, 360 degree high resolution decoration is now available on two of our most popular items. Create your own custom design or choose from our library of stock art backgrounds.
• The BIC® Clic Stic® and BIC® Round Stic® Summer Colors featuring organic, soft colors inspired by nature.
• The BIC® Clic Stic® Fashion Colors Collection featuring hot, bright ink and trim colors that match.
  • BIC® Clic Stic® ColorMax™  is back! Choose a different color for the plunger/clip, barrel & section. The colorcombinations are endless!

Sticky Notes and Paper Products

• Introducing new adhesive notepads, like our See Thru and Shaped Cover Booklets

The Norwood & BIC Graphic Mid-Year New Products Brochure mailed to distributors on May 14, 2012 and is available here as an iCatalog or visit Norwood.com or BICGraphic.com.

~Margit Fawbush

 

NORWOOD PACIFIC SOLUTIONS LAUNCHES THE 3RD EDITION OF ITS POPULAR CATALOG WITH OVER 50 NEW PRODUCTS

Norwood Pacific Solutions announced today that it is launching an updated catalog complete with over 50 new products.  Due to the success of Norwood Pacific Solutions since its launch in early 2011, Norwood has expanded its product offering in key product categories such as:

• 20 New USB styles
• New Colors for the best selling Folding USB – great colors for the collegiate market
• Fun Summer accessories such as Flip-Flops, Sun Visors and Shoe Laces
• Practical Technology products such as Phone Clings, Portable Speakers and Soft Touch Stylus Pens

Norwood Pacific Solutions is also the perfect source for customized products: 

• Mix and match the perfect Lanyard for your customers’ needs - more hooks, materials and add-ons than ever

• Build the perfect Bag!  Pick from a wide assortment of styles, colors and features to create a look that will stand out in a crowd.

Norwood Pacific Solutions sets itself apart with a broad assortment of USBs at very competitive prices. In addition to best sellers available on 5-day and 24-hour service options, the program includes Free Set-up’s, Free PMS Color Matching, Industry-leading Minimums as low as 25, and even includes a free lanyard with each USB (available on most styles).  Other options include Free Data Uploads (up to 100MB on 5-day orders only), Free Auto Execute, and Privacy Protection on those USB’s shipping from overseas.

Click here to view the latest edition of the Norwood Pacific Solutions Catalog online.

~Margit Fawbush

 

BIC GRAPHIC BRINGS BACK BIC® CLIC STIC® COLORMAX™ -- THE ULTIMATE MIX & MATCH!

BIC Graphic continues the 25^th Anniversary Celebration of the iconic BIC® Clic Stic® by bringing back ColorMax™ - the ultimate in mixing and matching barrel and trim colors!

Now, you can mix and match the plunger/clip unit, the barrel AND the section at the tip.  This creates endless color combinations to maximize visual impact and branding.

The reintroduction of the BIC® Clic Stic® ColorMax™ (item number #CSCM) accompanies BIC Graphic’s Cycle 2 promotions, offering distributors low introductory pricing – all BIC® Clic Stic® pens are priced at $.54(A) through August 31, 2012. 

The ColorMax feature is available on standard BIC® Clic Stic® pens, allowing for over 10,000 possible color combinations.  Minimum order is 300 units and price includes a 1color barrel imprint.

Click here for details.

~Margit Fawbush

BIC GRAPHIC LAUNCHES LIMITED EDITION SUMMER COLORS - SOFT, ORGANIC TONES INSPIRED BY NATURE

AVAILABLE ON BIC® CLIC STIC®, BIC® MINI CLIC STIC® and BIC® ROUND STIC®

BIC Graphic is pleased to announce the launch of limited edition Summer Colors – a selection of soft, organic colors inspired by nature.  Home décor and summer fashion trends have indicated a return to muted tones and pastels for Summer 2012. 

BIC Graphic is now offering the BIC® Clic Stic®, BIC® Mini Clic Stic® and BIC® Round Stic® in 5 on-trend colors:  Sage, Lavender, Sandstone, Sky and Wheat.  Customers are welcome to mix and match the trim and barrel colors in any combination of these colors plus any other standard color for these items.

The introduction of the Summer Color assortment accompanies BIC Graphic’s Cycle 2 promotions, offering distributors low pricing – all BIC® Clic Stic® pens are priced at $.54(A) and all BIC® Round Stic® pens are priced at $.39(A) through August 31, 2012. 

The Summer Colors are available on standard BIC® Clic Stic®, BIC® Mini Clic Stic® and BIC® Round Stic®, allowing for hundreds of possible color combinations.  Price includes a 1 color barrel imprint.

Click here for promotion details.  

~Margit Fawbush

 

BIC GRAPHIC LAUNCHES NEW BIC® CLIC STIC® FASHION COLORS

PEN INK MATCHES TRIM COLOR!

BIC Graphic is pleased to announce the launch of new BIC® Clic Stic® Fashion Colors, a unique collection of bright, trendy trim and ink colors that match!

The BIC® Clic Stic® Fashion Colors collection (item # CSF) is being launched in conjunction with BIC Graphic’s Cycle 2 promotions, offering distributors low introductory pricing – all BIC® Clic Stic® pens are priced at $.54(A) through August 31, 2012. 

Minimum order is 300 units and price includes a 1color barrel imprint.  For maximum contrast, the Fashion Colors collection is only available with a white barrel.

Click here for details.

~Margit Fawbush

 

 

BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®

BIC Graphic is pleased to announce the latest innovation for its best selling writing instruments -- the BIC® Clic Stic®  and BIC® Round Stic® AZ-Antimicrobial.  Without changing the design of these iconic writing instruments, BIC Graphic has incorporated an antimicrobial preservative into the pens, which suppresses growth of bacteria, algae, fungus, mold and mildew on the pens.  The BIC® Clic Stic® and BIC® Round Stic® AZ-Antimicrobial pens are available in red, navy, blue and black. White trim is also available.

The chemical composition of the AZ-Antimicrobial additive includes Silver and Zinc.  In the Periodic Table of Elements, the symbol for Silver is Ag and the symbol for Zinc is Zn. BIC Graphic paired the first letter of these two symbols to create the name AZ-Antimicrobial.

The EPA registered antimicrobial additive is molded directly into the pen’s plastic components during our fully in-house production process, ensuring BIC world-class quality.  Competitively priced and in popular colors for a variety of industries, the BIC® Clic Stic®  and BIC® Round Stic® AZ-Antimicrobial pens are great for healthcare facilities, pharmacies, health fairs, hotels, banks, school or office events, retail and more. 

Click here for details.

~Margit Fawbush

NBGNA ANNOUNCES CYCLE 2 PROMOTIONS - KEEPING IT SIMPLE AND PROFITABLE FOR DISTRIBUTORS

Norwood & BIC Graphic North America is pleased to announce that Cycle 2 promotional flyers have mailed to our customers and will be in effect May 1!  While we have a lot to offer, we are committed to keeping our promotions easy and profitable.  Key highlights:

 Norwood:

• Featuring 15 items with “A” discount codes and over 20 products with pricing lower than EQP – all perfect for Summer promotions
• Swing into savings with our wide assortment of Golf products – including the best offering of kits in the industry including custom kit development for any price point and any event
• Keep those beverages cool – Remember, if it isn’t from Norwood, it isn’t RCC KOOZIE®
• Outdoor activities require on-the-go hydration – with our wide variety of Sports Bottles, there is something for everyone
• Select Writing Instruments are offered on “A” discount codes – more profit in your pocket
• And don’t forget, FREE set ups on all Bags on C2 promotion (including Atchison® bags)

Click here to view the Norwood C2 Flyer online

BIC Graphic:

• We are celebrating the 25^th Anniversary of the iconic BIC® Clic Stic® all year with great pricing and exciting new product expansions including:
  • The BIC ® Mini Clic Stic®
  • BIC® Clic Stic® ColorMax™ - mix and match the plunger/clip, barrel AND section to create eye-popping color combinations
  • The BIC® Clic Stic® Summer Colors Collection featuring organic, soft colors inspired by nature
  • The BIC® Clic Stic® Fashion Colors Collection featuring hot ink and trim colors that match
• One of our most popular adhesive pads, the 3” x 3”  is on sale for over 60% off opening quantity price.
• Most BIC Graphic Writing Instruments, Magnets and Lighters are offered on an “A” discount code as well

Click here to view the BIC Graphic C2 Flyer online

Norwood & BIC Graphic will continue to honor Cycle 2 promotional prices on exact repeat orders through December 31, 2012!  Please reference the C2 promo code from your original order on repeat orders throughout the year so we can ensure your receive the correct pricing.

~Margit Fawbush

 

 

Just for Fun - Golf Trivia (perfect for your next golf promotion meeting)

All work and no play makes for a boring presentation.  Since its golf season, I thought I'd share some fun golf-related trivia perfect for your next customer meeting to plan a golf event or promotion!

Do you know why full length golf courses have 18 holes?

As legend has it...in 1858, one of the St. Andrew's board members pointed out that it takes 18 shots to polish off a fifth of Scotch.  By limiting himself to only one shot of Scotch per hole, the Scot determined a round of golf was finished when the Scotch ran out.

Do you know what the earliest golf balls were made of?

Wood!  Then soon after, a leather sack stuffed with feathers.

Do you know what the chances of making a hole in one are?

1 in 67 million

Do you know who the first golfer to win $1 million on the PGA Tour was?

Arnold Palmer

and here's a really cool one....

Did you know there are 3 golf balls on the moon?

 

Let your NBGNA sales rep help you put together a fantastic golf event presentation!  We're here to help!

Have a great meeting!

~Margit Fawbush

 

 

 

 

Selecting the Right Golf Ball for Your Golf Event or Promotion

With over 30 million golfers in the US, Promotional Products Distributors are sure to receive requests for golf products and promotions - especially as peak golf season approaches.  Separate yourself from the rest by becoming an expert on planning golf events.  Over the next few weeks, each blog post will cover a different aspect of planning a golf event - so stay tuned!

This week's topic - Selecting the RIGHT Golf Ball for an upcoming event or promotion.

Ask your customer what level of player they are targeting - that will help you determine what type of ball is appropriate and at what price point.  As ball performance and technology increases, so does price.  If you are targeting an experienced golfer or hosting an event for dedicated players, the balls they receive at the event should make the right impression.  

The following graphic illustrates this point.

Ever wonder what the difference really is between tour-level performance balls and those that are a bit lower priced?  Its all about the construction.  Every ball consists of several layers starting with the core.  The core is the most inner component, usually made of rubber and is what is considered the "engine" of the ball and gives you the distance.  The mantle is the next layer, made of either rubber or a strong, resiliant plastic.  The mantle provides the "feel" of the ball - whether it feels soft or hard coming off the face of the club.  The third layer is the cover, again made of some sort of rubber or elastic plastic and dictates the "control" of the ball.  Control basically means spin, resiliance and durability on the course.  Ever wonder about the dimples?  The dimples typically come in two shapes, either circular or hexagonal and they are what reduces drag, produces lift, increase distance and stability.  Some manufacturers differentiate themselves with the pattern of their dimples.  And finally, every ball comes with a clear, slick coating that protects the ball's surface from degradation from sun, impact, fertilizer, etc.

The more layers you have, the more flexibility and control the ball offers - and as your golf skills increase you take more advantage of those attributes as you play through a round.

As you can see in the image above, you can have as few as 2 primary layers and as many as 5.  Each construction type provides a different launch off the club - changing the angle, spin rate, ball velocity and overall aerodynamics.  Again, this is all more important to experienced golfers who tend to find a ball they like and stick to it loyally - though for special events, are happy to try out a new ball of an equal or similar sophistication.

Bet you never thought there was so much behind how a golf ball is constructed!

As you plan your next golf event, question your customer about the type of golfer they are targeting, what kind of course they are planning to play on, what their price point is, etc.  Then talk to your Norwood & BIC Graphic sales representative.  They will help you select just the right ball and help your promotion or event make the right impression!

~Margit Fawbush

NORWOOD & BIC GRAPHIC EXPANDS INSIDE SALES TEAM - larger, cross-trained team

Norwood & BIC Graphic North America announced today that its Inside Sales team has been expanded and cross-trained to sell and support both product lines.  This follows last year’s unification of Norwood & BIC Graphics Field Sales team in answer to distributors’ request to have one contact for both brands.  Now, Inside Sales customers will also have the convenience of having one designated representative for all their Norwood Hard Goods, Norwood Calendars and BIC Graphic needs.

With over 180 years of combined experience within the Norwood & BIC Graphic organization, the Inside Sales team works hand-in-hand with distributors, readily available by phone or email during the course of the business day.  Whether customers need assistance with pricing, presentations, promotional ideas, virtual samples or sales materials – all pre-sales needs can always be answered.  They also proactively reach out to distributors regularly to make sure they are aware of the current promotions available to them – ensuring maximum customer profitability.  

"After 2 years of managing the Norwood and BIC Graphic Inside Sales teams, it is exciting to bring them together as ONE team,” said Jill Stirnkorb, VP Inside Sales.  “Not only did we add four additional representatives in March, but every customer we service will now have ONE contact for all of the BIC Graphic, Norwood Hard Goods and Calendar products."

The Inside Sales team expansion has resulted in some territory changes to ensure optimum coverage and attention to our distributors.  Each customer will be contacted by their Inside Sales Representative and provided with contact information over the next two weeks.  In the meantime, distributors can call their current Inside Sales representative or 1-88-THINK-BIC or 1-888-446-5242 or email the department at InsideSales@bicworld.com.

The team is strategically located in all three of our Manufacturing sites, allowing us to provide service from 8:00 AM-7:00 PM (EST), Monday to Friday.  

~Margit Fawbush

NORWOOD LAUNCHES SAME DAY SHIPPING ON OVER 20 BEST SELLERS

Norwood is pleased to announce the launch of SUPER SAME DAY SHIPPING SERVICE--developed to help distributors accommodate last minute and quick turnaround orders that are common during the spring and early summer.   This new program demonstrates Norwood’s service capabilities and commitment to delivering quality products with speed.  

Over 20 best selling items are available for the new rush service.  These products are perfect for a variety of spring and summer promotions and events such as corporate outings, retail promotions, sporting events, fundraisers and more.  The assortment includes proven favorites such as the Collapsible KOOZIE® Can Kooler, the Value Bottle, the Mini Aluminum LED Flashlight as well as an assortment of popular Health, Office, Bags and Awards items.

The SUPER SAME DAY SHIPPING SERVICE is available now through June 30, 2012.  A special order form must be completed and submitted along with production-ready artwork by 10am CST to sameday@norwood.com.  The order form which includes the product offering and details can be downloaded here.

“Norwood has been consistently shipping 99% of orders on time – far above industry standards,” said Benjamin Bartley, VP Global and Trade Marketing.  “The SUPER SAME DAY SHIPPING SERVICE demonstrates our ability to provide simple, turn-key solutions for our customers, especially those in a time crunch.”

~Margit Fawbush

Decoding US Product Safety Laws

US Product Safety laws can be very technical and complex. However, at 30,000 feet they make sense. Let’s look at the primary standards that apply to hard goods and why those standards are important.

Most Promotional Products: (Writing Instruments, Bags, Outdoor, Meeting, Awards, Fashion Accessories, Apparel, etc.)

• Focus: Lead (toxic), Phthalates (hormone disruptor) and Physical Hazards (cut, pinch, tip over, collapse, choke, etc.)
• Standards: The CPSC, California Proposition 65 (Prop 65) and other states limit the amount of lead in painted surfaces of products. Prop 65 limits the amount of lead in PVC and other materials. The CPSC and Prop 65 limit the amount of phthalates in PVC. Most writing instruments with caps and end plugs should have ventilated caps and secure end plugs to prevent choking. Bags should be tested for lead in all materials and phthalates in soft plastic (esp. PVC). Folding chairs should be inspected for weight limits, tip over and pinch hazards. Apparel and flammable solids should be tested for flammability hazards. BBQ grills should be tested for tip over hazards and food contact of the grill (see below). Folders and note books should be tested for Prop 65 lead and phthalates in soft plastic. Awards should be tested for lead in surface coatings. Lead crystal shipping to California requires a Prop 65 warning. Wallets, CD cases and fashion accessories should be tested for Prop 65 lead and phthalate content. All products should be inspected for sharp points and edges, faulty mechanisms and other functional hazards that can cause personal injury.

 Food & Drink Contact Items: (Drinkware, Tableware, Utensils)

• Focus: lead (toxic), cadmium (toxic), BPA (hormone disruptor), n-hexane (toxic), heptane (toxic) and other extractives (toxic)
• Standards: The FDA limits the amount of certain chemicals (lead, cadmium and others) that can leach out of metal, plastic, wood, ceramic and glass for surfaces that come into contact with food or drink. Prop 65 limits the amount of lead and cadmium that can leach out of decorations and food and drink contact surfaces of ceramic and glass food and drink items. A number of states have adopted laws prohibiting bispenol-A (BPA) in reusable plastic (mainly polycarbonate) food and beverage containers. Freezer gel should be tested for microbial and toxic substance content (esp. antifreeze components).

 Child Products (intended primarily for use by children 12 and under)

• Focus: Lead and Other Heavy Metals (toxic), phthalates (hormone disruptors), physical hazards (choke, cut, pinch, eye irritation, noise, asphyxiation, etc.)
• Standards: The Consumer Product Safety Commission (CPSC) and California (Prop 65) limit lead in painted Child Products and components (metal, plastic, etc.) of Child Products as well as in art materials. The CPSC limits the amount of other heavy metals in paint on Toys (Child Products used for play). The CPSC and Prop 65 limit the amount of 6 different phthalates (make PVC soft). The CPSC prohibits or requires warnings for physical product hazards (choke, cut, flammability, stick, pinch, sound, eye irritation, microbial, etc.).

 Electronics

• Focus: Fire and Shock Hazards, Mercury Content (toxic) and Emission of Frequencies (interference with other electronics)
• Standards: Plug-In electronics should be tested for fire and shock hazards. The federal government and several states impose limits on mercury content of batteries. The Federal Communications Commission (FCC) limits the frequencies that electrical products can emit. Prop 65 limits lead content in electrical circuitry (mainly lead solder).

There are many more standards that apply to specific products, but the above will give you a quick overview of the primary concerns of our industry today.

~Margit Fawbush

 

Are Yellow Golf Balls Making a Comeback?

Spring is in the air and I'm thinking about GOLF!

Golf balls continue to evolve in technology, but is the traditional white color sacred?  Several ball manufacturers have launched yellow balls this year and even a few pros have been spotted using a yellow ball on the tournament circuit, but are they really making a comeback?

Some players seek higher visibility balls, needing help seeing a white ball in a cloudy sky or during off-season play when fading grass may not contrast as well.  Yellow balls are great for beginners who play along with more experienced golfers - helping to find and identify balls quicker and keep up the pace.  

A few ball manufacturers have developed an optic yellow ball that claims to reflect natural light more powerfully than traditional white golf balls. Color does not impact the golf ball’s performance but can be an important factor in some golfers’ selection process.

Both Titleist and Srixon are offering a yellow ball and Srixon claims there is some science behind it that suggests that the colored ball may actually help you play better.  According to a recent press release issued by Srixon:

"By tapping into the psychology of hitting each shot and the visualization and calming effect at address...Yellow golf balls incorporate the science of visual perception with the psychology of color effect on the human brain."

"Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon has combined the two colors based on these findings to tap into the player's mind and expand the benefits of playing a better ball."

Visit www.norwood.com for our complete line of golf products.  And contact your Norwood representative for help in putting together the ideal golf promotion or tournament kit for your customers.  

~Margit Fawbush

 

What's so hot about Gel Ink?

Gel ink pens are one of the hottest trend in the promotional pens. Why?  Because gel pens offer the best of both ballpoint and rollerballs in one.

The ink of gel pens has a higher viscosity than that of typical ballpoint pens. With thick, opaque ink, the stroke of these pens easily appear when used on darker or slicker paper surfaces.  Ever try to write on a coated business card?  Frustrating isn't it.

Because the ink is more evenly distributed on paper with every stroke, the lines and appearance are more distinct than that of many other pen types. These qualities make gel pens highly desirable for both illustration and common writing tasks.

Norwood & BIC Graphic both offer gel pens in their writing instruments collections.  

Check out the Cyprus Gel (55408) from Norwood - great trim colors with a popular white barrel.  

Or, take a look at the BIC Intensity Clic Gel (ICLGEL) available in solid white, solid black and a variety of pretty translucent colors with a comfy coordinating grip.

Gel pens are hot - keep them in mind when your customers ask for something a little different for their next pen giveaway.  

~Margit Fawbush

 

Magnets - cost effective, versatile promotions

One might think magnets are "old school" promotional products - but they are consistently among our best selling items from the BIC Graphic catalog. Considering how versatile they are for the price point - these flat little items are easily mailable, memorable and have staying power - so its no surprise they continue to be a staple in the industry.  

BIC Graphic has a wide variety of magnets - from popular business card magnets to custom shapes to car magnets and much more!  BIC also offers a collection of Ecolutions (R) Magnets made with a paper surface consisting of 100% post-consumer recycled fiber.  In all, each magnet is made from 70% pre-consumer recycled material.

A few things to remember about BIC Magnets - to help you sell!

• No price increase for 2012!
• Available in 20 mil and 30 mil thickness
• Bright, white background for vibrantly colored imprints
• Dry-erase surface
• Resistant to curling and cracking
• UV stable - great for outdoor use
• FREE Set Ups
• Free 24 Hour service

You can't go wrong with the quality and value of the BIC brand for your customer's next promotion - give us a call and we'll help you design a custom magnet or pick from our wide selection of standard shapes and sizes.

Click here for a link to a video of our popular Jumbo Business Card Magnet.

 

~Margit Fawbush

Employee "Onboarding" - another perfect opportunity for promotional products to infiltrate corporate HR departments

According to an article published in the Rochester Business Journal, one of the critical challenges employers face is how to successfully integrate new workers. Good talent is hard to find, hard to retain, and expensive. If the objective is to ensure new employees feel welcome, prepared and ready to make a positive impact as soon as possible, conventional approaches to employee orientation – filling out forms and giving a quick tour of the facility – may fall woefully short.

“Onboarding” is a more all-encompassing process that extends from the initial job offer to the point where the employee becomes a productive contributor to the company. It includes orientation, training, feedback and follow-up. The process can last up to a year, depending on the employee and the position.

A well-executed onboarding program gets employees engaged early, raises retention and improves productivity. Industry studies show that a significant amount of staff turnover – as high as 20 percent – typically occurs in the first 45 days of employment.  Studies also show that employees who go through onboarding programs are much more likely to stay with the organization after three years.

When bringing on a new hire, a company has one chance to make a favorable impression. A company with a structured, well-executed onboarding program creates the impression it is well run and values its employees, whereas a company without a program, or with a poorly executed one, comes across as disorganized and indifferent to employee success.

The critical first step to onboarding is where imprinted products can come into play.  A welcome packet with a signed letter from the manager or even the CEO, an orientation schedule, and one or two company giveways - coffee mug, quality writing instrument, USB with orientation/benefits information, even an embroidered cap or lunch tote are all ideas worth considering.  This small effort makes the new employee feel welcome and appreciated - before day one even begins.

Norwood & BIC Graphic have lots of great ideas for employee welcome packets.  In fact, we just recently re-designed our own internal welcome packets and understand how important recruiting and retaining good talent is.

Let us help you put together a presentation or brainstorm ideas for an existing or potential new customer!

~Margit Fawbush

Corporate Wellness - an untapped market for specialties and incentives

Looking for a way to organically grow business with an existing client?  Tap into their corporate wellness program.  If you are already working with a company on their sales promotions, ask for an introduction to their HR department to see if you can help with corporate wellness, recognition and employee appreciation programs.

According to a recent news report, corporate wellness programs that offer employees rewards can help significantly reduce the cost of health care, according to a new report released this week. Data shows that wellness incentive programs result in company savings-to-cost ratios of more than $3 saved on health care costs for each $1 invested. "Less than one in five employees will participate in wellness programs that do not offer rewards," said Rodger Stotz, spokesperson for the Incentive Research Foundation (IRF), which published the report. "This changes dramatically when incentives are offered – four in five will participate. Clearly all businesses should consider this when looking at their wellness efforts."

The report, which examines existing research and case studies regarding workplace wellness programs, also cites the success of specific companies. For example, IRF research shows Johnson & Johnson saves an estimated $9 million to $10 million in health care costs every year as a result of its wellness program. Data also shows Citibank realizes a health care cost savings of up to $4.73 for each dollar it spends through its health management program. Finally, IRF says Union Pacific Railroad's medical self-care program achieved cost savings of $2.78 for every dollar invested by reducing inappropriate emergency room and outpatient visits.

According to the IRF report, 93% of large companies (5,000+ employees) already sponsor some form of a worksite wellness program. Further data cited by IRF shows 61% of current purchasers of vendor-supported programs view wellness incentives as a "must have" within their organizations and 89% predict a trend toward more similar initiatives.

Norwood & BIC Graphic have a number of products perfect for health and wellness programs - from inexpensive pedometers and water bottles for weight loss challenges to awards and gifts for major accomplishments.  Let us help you put together a presentation.

~Margit Fawbush

NORWOOD & BIC GRAPHIC WINS 3 COUNSELOR DISTRIBUTOR CHOICE AWARDS

Norwood & BIC Graphic North America is pleased to announce that the Norwood brand was honored with three Counselor Distributor Choice Awards at the annual ASI Show in Orlando, Florida.

 Norwood was ranked top supplier in the following three categories:

• Awards
• Beverage Coolers
• Calendars (Norwood Triumph brand)

 “We appreciate the recognition offered by our customers and the industry.  Thank you for your ongoing support,” said Nicolas Paillot, CEO.

 

~Margit Fawbush

 

NBGNA WINS 3 PPAI AWARDS

Norwood & BIC Graphic North America is pleased to announce that both brands were honored at the annual PPAI Awards held at the Mandalay Bay Convention Center during the PPAI EXPO in Las Vegas.

Norwood received two Supplier Achievement Awards in the Pad Printing Category - a Gold and Silver.  The Gold was awarded for the high quality imprint on a Wilson golf ball and the Silver was awarded for the imprint on a Trek sports bottle.

BIC Graphic received a Silver Image Award for their online catalog in the Electronic Supplier Catalog Category.  

~Margit Fawbush

2012 MARKS THE 25TH ANNIVERSARY OF THE BIC CLIC STIC

BIC Graphic is celebrating the 25th Anniversary of the introduction of the BIC® Clic Stic® in 2012 with a year long calendar of promotions and eventssurrounding the iconic pen. The January trade shows will serve as the kick-off to the year long Anniversary celebration. Distributors are invited to visit the BIC Graphic exhibit to see a special BIC Clic Stic display and learn more about the aggressive promotions offered on the whole Clic Stic family of writing instruments.

As a “thank you” to our customers for helping to make the Clic Stic one of the most well-known promotional pens in world, Cycle 1 Promotions offer each of the popular Clic Stic products at over 20% off. BIC Graphic is also offering Special Introductory Pricing on the new BIC Mini Clic Stic(#CSM). Click here to view C1 offers.

The BIC Clic Stic was introduced by BIC Graphic in 1987 and continues to be the most popular retractable pen in the promotional products industry. In 2010 alone, over 100 million units were sold in the United States. In 2012, BIC Graphic will offer the BIC Clic Stic with over 22 different barrel and trim color options which can be mixed and matched to create over 400 color combinations.

 

The BIC Clic Stic pen is manufactured, assembled and imprinted in house, offering maximized imprint areas for messaging impact. The pen’s clip is designed to withstand 15 pounds of forcewithout breaking – another reliable imprint area.Known for its smooth and precise writing, the BIC® ballpoint features a 2-year shelf life, and Writes First Time, Every Time!® All BIC branded retractable pens are click-tested 10,000 times for highquality performance and are backed by BIC’s Product Performance Policy.

~Margit Fawbush

200 NEW PRODUCTS, NEW CATALOGS AND TERRIFIC PROMOTIONS KICK OFF 2012

Norwood & BIC Graphic North America is pleased to announce Cycle 1 promotions are out and will be in effect through April 30, 2012. A comprehensive promotions packet mailed along with 2012 catalogs in mid-December. The mailing includes very exciting promotions for both brands. Distributors will receive the following materials in addition to our catalogs:

Promotional Materials:

Norwood C1 Promotional Flyer – best sellers at special promo pricing!

• Easily organized by price point – under $.50, under $1.00, under $3.00, under $5.00 and under $10.00
• Aggressive pricing on select RCC Koozie® items – Remember, If it isn’t from Norwood, it isn’t KOOZIE®
• Great “A” code pricing on best selling Health & Wellness, Office, and Writing Instruments
• Through C1,Norwood is also offering Free Personalization on all Acrylic Products in Awards and Recognition and Free Set-Ups on all Screen-Printed Bags

Click here to view Norwood's C1 Flyer.

BIC Graphic C1 Promotional Flyer – amazing savings on best selling core products

• In celebration of the 25th Anniversary of the BIC® Clic Stic®, the entire Clic Stic family ofproducts will be priced at under $1.00. AND the new Mini Clic Stic will be offered at special introductory pricing
• Great deals are available on our best selling Sticky Note™ products and Business Card Magnets
• Select BIC Writing Instruments and Lighters are available with “A” code discounts

Click here to view BIC Graphic's C1 Flyer.

Norwood & BIC Graphic will also be launching 200 new products next year. Distributors will be pleased to see exciting innovations in all major product categories.  Click here for a link to Norwood's New Product Catalog!

“Norwood & BIC Graphic North America continues to make it easy and profitable for distributors to do business with us,”said Benjamin Bartley, VP of Trade Marketing for North America. “In an effort to bring our customers the most compelling, effective offers, we’ve conducted a significant amount of qualitative and quantitative distributor research.This has informed everything from catalog design to the format of our promotional materials and offers. We lookforward to 2012 and wish everyone a successful year.”

~Margit Fawbush

NBGNA UNIFIES FIELD SALES TEAM IN ANSWER TO DISTRIBUTORS' REQUEST FOR ONE SALES CONTACT FOR BOTH BRANDS

JUST ONE MORE WAY WE'RE MAKING IT SIMPLER FOR OUR CUSTOMERS TO DO BUSINESS WITH US

Norwood & BIC Graphic North America announced today that its Field Sales team will soon be unified and cross trained to sell and support both product lines.  Over the past year, distributors have increasingly requested one contact - not only would this be more convenient for customers but also more effective, allowing Field Sales Account Managers to offer comprehensive programs and promotions incorporating items from both brands.  Based on this feedback, NBGNA has been testing dual-brand Account Managers in each region with very positive results. The new structure will be in place January 1, 2012.

NBGNA recently announced the appointment of Lori Bauer to VP of Field Sales.  Under the new structure she will have five Regional Managers reporting to her:

• Eileen Lynch – Regional Manager, Southeast
• Dave McMullan – Regional Manager, Northeast
• Matt Storlien – Regional Manager, Central
• Megan Sears – Regional Manager, West
• Mark Wingrove – Regional Manager, Canada

Each Regional Manager will oversee a cross-trained team of Account Managers.

Recognizing the importance of a well-trained, professional and knowledgeable sales force, Kevin Wicks, formerly Regional Manager, Norwood Central, has been appointed to the newly created position of Sales Training and Development Manager.  Kevin will be responsible for developing the skills of NBGNA’s entire sales force, immediately focusing on the product cross-training required over the next few weeks to ensure that each Field Sales Account Manager is up-to-speed on both product lines.

Mike McMillan, VP of National Accounts and Jill Stirnkorb, Director of Insides Sales, will continue to manage their respective teams.  The Norwood Publishing sales team, servicing Norwood Calendars, will continue to operate independently.  Rob Babb, VP of Sales, Publishing, continues to lead this division.  Dave Saracino, recently appointed to the position of VP Business Development, will continue in his role.

The integration of the Norwood & BIC Graphic Field Sales team has resulted in territory shifts to ensure optimum coverage and attention.  Distributors will be contacted by their assigned account managers over the next two weeks.  

“Our distributors have consistently requested one dedicated sales representative for both Norwood Hard Goods and BIC Graphic product lines,” said Lori Bauer.  “This is just one more way we are simplifying business processes to benefit our customers.”

The NBGNA Sales and Marketing teams will be conducting their annual National Sales Meeting in Las Vegas just prior to PPAI Expo.  “We are looking forward to kicking off 2012 with a new, fresh approach to selling our product lines,” continued Bauer.  “Being able to sell both brands will allow our sales representatives to better service our customers – making it easier to develop comprehensive business plans inclusive of both product lines.”

The Promotional Products division (BIC APP) remains as a profitable piece of the BIC Group that posted 9 month year to date sales increase of 3.8%, profit increase of 14.3%, and earnings per share increase of 16.0%.  Senior BIC Management is committed to the BIC APP long term business plan.

~Margit Fawbush

 

TAKE ACTION - Help lobby the President and Congress and protect our industry

We, as suppliers and distributors, have a voice - and its up to us to use that voice to help protect our industry.  This is a perfect example of how promotional products are misunderstood and under-valued.

Please follow PPAI's suggested methods of reaching out to both the President and Congress via phone, email or fax and be sure to identify as a constituent in the email header:

1. Call the President using this phone script.
2. E-mail the President.
3. Call your members of Congress using this call prompt and script.
4. E-mail your members of Congress.
5. Fax: Visit PPAI’s legislative software online and use the zip code search engine on the site to access your Representative’s website. You will find the fax number there.

While it might be tempting to limit the purchase of promotional products in order to yield some short-term savings, in the long term, this limitation may unintentionally diminish the good work of Federal agencies. Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted audience in a tangible, long-lasting and memorable manner.
 
Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Many legislators don’t yet know that promotional products are the most cost-effective method for smaller businesses to market their products or services. Too few elected officials know how essential promotional products are to the marketing mix and the industry, to the national economy.  

Please also share this message via FB, Twitter, your own blogs, etc.  Its up to us to get the word out!

~Margit Fawbush

 

Recognition & Incentives: Guaranteed Annual Revenue (Part 2 of 2)

In our last blog post, we discussed WHY Recognition & Incentives are an increasingly necessary part of any company's employee retention program and the potential for distributor profit when selling Recognition products.  In this post, we'll share some "how to sell" ideas for growing this segment of your business.

If you're not selling awards/recognition/incentives to your customers, who is?  Protect your existing business by increasing your network within your client's company.  Your marketing or communications contact may not be in charge of employee retention and recognition.  Ask existing contacts to make an introduction.

What additional departments could be appropriate targets for your inquiry?  The following departments are all potential targets:

    Human Resources - Service, Attendance, Retirement, Training, Promotions, Wellness Programs

    Corporate/C-Suite - Significant Milestones, New Buildings, Acquisitions, Holiday Gifts

    Finance - Budget Performance, Inventory Control, Cost/Savings Initiatives

    Sales - Annual Performance, Sales Incentives, Clubs, Networking Communities, Customer Gifts

    Marketing/PR - Trade Shows, Meetings, New Product Launches, Project Completions, Events, Brand                             Advocate Programs, Contest Prizes

    Operations - Cost Improvement Programs, Efficiency/Safety/Process Improvements

How do you help your customer build an Employee Recognition Program?  There are three components of a comprehensive program to enhance employee engagement:  

1)  Day to Day Recognition - informal, frequent and ongoing.  Thank you notes/emails, public praise.  This would include the largest number of recipients.

2)  Informal Recognition - singles out individuals and teams for progress.  Low cost items as rewards.

3)  Formal Recognition - a structured program linked to organizational values and goals.  Public recognition on an annual basis.  A select few employees are awarded.  Higher cost/value items for prestige.

Questions to ASK your Customer:  

What is the desired objective?

How many pieces do you project needing - quantities, award frequency, etc

One award or multiple tiers?

Theme or logo?

Where do you anticipate recipients keeping the award?

Is a functional award appropriate or perhaps just to be displayed?

Is the award specialized to a particular person's interests or generic?

Recipient's level in the organization?

What is the budget?

Is this a new program that is being initiated (and intended to repeat or grow next year) or is this an existing award program and they are just shopping for the actual items.

 

Contact your Norwood or BIC Graphic sales representative for brainstorming help and ideas!  And visit www.norwood.com and www.bicgraphic.com for lots of great products perfect for Recognition and Incentive programs!

~Margit Fawbush

Recognition & Incentives: Guaranteed Annual Revenue (part 1 of 2)

Last week, we held an informative, free webinar on how to sell Recognition & Incentives.  In case you missed it, you can register to view the on-demand version here: 

http://event.on24.com/r.htm?e=303015&s=1&k=E25497F7A5A31C6ED409EF36939CFE39&partnerref=BIC

And for those of you who just want a quick recap - here are a few reasons WHY to sell Recognition & Incentives.  Next week's blog will dig deeper into HOW.

Awards & Recognition is the 7th largest product category in the industry, growing 4% in 2010 and contributing $264million to overall industry sales.  Recognition items such as awards, trophies and plaques are typically displayed on desks, walls, shelves, mantels and therefore have fewer impressions per month (223 impressions/month) BUT these products are kept around for a very long time AND generate the most favorable impression from recipients.

There is a difference between short term motivation and recognition.  Gift cards, team luncheons, cash and travel motivate for short term goals.  Tangible rewards that are kept (and therefore remembered) are tied to psychological well-being.  Companies that recognize or otherwise engage employees see increased job performance and reduced turnover - in turn making a company more successful.

Recognition & Incentives are considered a top category for distributors in terms of PROFITABILITY!  For example, the average order size for a low-cost pen is 1500 pcs and the average sale is $385 net.  The average order size for a standard mug is 152 pcs and the average sale is $222 net.  The average order size for awards is 12 pcs and the average sale is $863 net.  See the difference?

Most companies have existing incentive, appreciation or recognition programs already in place and the average repeat/life cycle of a program is 5 years.  If you're not selling awards to your existing customers, who is?  Let's do the math...

Average sales value per order......................................$863

Average potential distributor profit per order....................$518

Average potential number of orders per month.....................3

Potential Profit per year.............................................$18,648

Potential Profit per repeat order/life cycle of 5 years............$93,240

 

Tune in next week to learn HOW to sell Recognition & Incentives.

~Margit Fawbush

 

 

 

 

Making an Impression with BAGS - Learn about common bag fabrics!

The hottest sellers in bags are non-woven and cinch bags - usually due to affordability.  But let's take it a step further.  Do you know what the difference is between non-woven and poly?  And just what is PET? Here's a quick list of the most commonly used bag fabrics and their definitions to help you sell!

1)  Non-woven -- is a fabric-like material made from long fibers, bonded together by chemical, mechanical, heat or solvent treatment.  Often, non-woven materials include a certain percentage of recycled fabrics.  And some non-wovens can then also be recycled after use.  Non-woven fabrics are engineered specifically for specific functions including, absorbancy, liquid repellence, resiliance, stretch, cushioning, etc.  

2)  Polyester -- a synthetic, durable fabric (often also blended in with other fibers).  While synthetic cloth is in general perceived as having a less natural feel compared to fabrics woven from natural fibers (such as cotton and wool), there are advantages.  Improved wrinkle resistance, durability and color retention are benefits of synthetic fabrics.  Polyester fibers can also create materials with superior water, wind and environmental resistance compared to plant-derived fibers.

3)  Nylon -- silky-smooth, highly resiliant material, originally intended to be a synthetic replacement for silk.  It often lines a high-end bag, but can have many other applications such as roping and seatbelts.  

4)  Microfiber -- synthetic fibers measuring less than one denier that can be woven together into fabric.  Microfiber is used to make non-woven, woven and knitted textiles.  The shape, sizes and combinations of fibers are selected for specific characteristics including:  softness, durability, absorption, wicking, water repellance, etc.  

5)  Neoprene -- synthetic rubbers that have a good chemical stability, maintaining flexibility over a wide temperature range.  Foamed neoprene is used in insulation material such as wetsuits, beverage coolers and computer accessories.

6)  Recycled PET -- PET stands for post-consumer polyethylene terephthalate.  It is made of post-consumer recycled plastics and essentially a form of polyester fabric.  The recycled material is spun into thread or yarn and can be used alone or blended with other fibers to make a wide variety of fabrics.  Most often, this fabric is used to create strong, durable products such as jackets, shoes, bags, hats and accessories.

7)  Canvas -- Modern canvas is usually made of cotton or linen, although historically it was made from hemp. Canvas comes in two basic types: plain and duck.  Treated with a waterproofing substance, canvas is used for a variety of indoor and outdoor applications.  Very commonly used in making backpacks, tote bags, shoes, auto covers, tents, sails, etc.  It is sturdy and has the ability to stretch.

8)  Cotton Duck Cloth -- organic, heavy, plain woven cotton fabric.  It is versatile and can be machine washed and dried and is easy to dye, waterproof and sew.  Unlike synthetic cancases, cotton duck cloth breathes, allowing air and moisture to pass through easily.  Cotton duck is available in a number od different weights.  The lighter weights make good shoes, shower curtains, laundry bags and tote bags. Heavier weights are used to make hammocks, boat covers, tents, etc.

9)  Jute -- Long, soft, shiny vegetable fiber that can be spun into coarse, strong threads.  It is one of the most affordable natural fibers and is second only to cotton in amount produced and variety of uses. Jute has gained an advantage as being an eco-friendly option instead of poly and paper bags. Formerly primarily used in home textiles (such as floor covering) and to make ropes and sacks, it is also used for making fashion & promotional bags.

Click here for link to the Norwood Bags Book and see all the options we have to offer.

~Margit Fawbush

NORWOOD PACIFIC SOLUTIONS LAUNCHES 4 NEW PRODUCT CATEGORIES AND MORE USB FLASH DRIVES WITH EXCLUSIVE DESIGNS

Norwood Pacific Solutions announced today that it is expanding its catalog with 4 new product categories focusing on offering increased decoration options and custom capabilities. 

The 4 new product categories are:

Bags

• Regular Non-Woven Bags with 18 stock colors to choose from
• Laminated Bags with 8 stock colors to choose from
• NPS offers additional customization for bags - make it exclusively yours by adding a zipper, a snap button closure, or add a boarded bottom.

Lanyards

• NPS offers full mix and match capabilities. Choose from 4 styles, each available in 9 colors and add your choice of hook. 

• Additional options include adding a badge holder or neck breakaway clasps.
• Expanded decoration options to include Lanyards with up to 3 screen print colors or 4-Color Process.

Banner Pens

• Two new writing instruments - each include 4-Color Process imprints on both sides of the banner.  Maximize your message with these handheld billboards!

Silicone Accessories

• Awareness Bracelets in colors that demonstrate support, pride and passion for a variety of campaigns.
• Silicone Mobile Phone cases in 2 sizes and seven trendy colors.

In addition, several new USB flash drives are being added to the assortment -- even more best sellers available on 5-day and 24-hour service options.  Norwood Pacific Solutions sets itself apart with a broad assortment of USBs at very competitive prices.  The program includes Free Set-up’s, Free PMS Color Matching, Industry-leading Minimums as low as 25, and even includes a free lanyard with each USB (available on most styles).  Other options include Free Data Uploads (up to 100MB on 5-day orders only), Free Auto Execute, and Privacy Protection on those USB’s shipping from overseas.

“The initial Norwood Pacific Solutions USB catalog has been very successful,” said Benjamin Bartley, VP of Trade Marketing for North America.  “Our program clearly offers a competitive advantage.  We are excited to expand into other product categories and offer our customers even more custom capabilities.”

Click here to view the Norwood Pacific Solutions Catalog online.

~Margit Fawbush

NORWOOD & BIC GRAPHIC NORTH AMERICA RELEASES 2011 SPECIAL GIFT EDITION CATALOG INCLUDING 25 EXCITING NEW PRODUCTS

Norwood & BIC Graphic North America is pleased to announce the release of its 2011 Special Edition Gift Catalog.  This attractive new catalog showcases exquisite holiday gifts as well 25 new products and several new colors of best sellers.  The holiday catalog is packed with fresh and innovative gift ideas. Some new items include:

Norwood:

Contemporary Pen (#55618)

• Plunger action retractable ballpoint with glossy finished barrel colors and shiny chrome trim. A unique metal writing instrument available under $1.00!

 Double Wall PP Tumbler with Black Lid (#45852)

• Popular style drinkware with screw on, drink-thru lid.   Available in 5 glossy colors to compliment any logo for only $3.35(C).

 Metallic Non Woven Gift Tote (#15542)

• Perfect tote for the holiday gift season featuring trendy flat black and metallic red and gold color options! The quality you expect from Norwood at an unbeatable price of $2.39(C).

 New colors for Atchison® Bags

• Top selling Atchison® Bags such as the AP8400 Transport It Tote, AP7600 The Big Chill Cooler and the AP5040 On the Move Backpack now available in purple.  Purple is a popular retail trend and a great color for religious and collegiate promotions.

 

BIC Graphic:

BIC® Round Stic® Special Winter Colors (RS)

• Classic style pen that is guaranteed in stock! 5 New Limited Edition Colors- Champagne, Cranberry, Midnight Frost, Pearl, & Blue Ice

Distributors can also take advantage of Norwood & BIC Graphic’s FREE 24-Hour Service to ensure they receive their orders in a 24-hour turnaround time and in time for the holidays.

“We are excited to offer this special edition gift collection to our distributors in order to help them increase their sales during the last quarter of the year,” said Benjamin Bartley, VP of Trade Marketing for North America. “This new catalog features dozens of new and exclusive items that our distributors can sell with confidence.”

The 72-page, full-color brochure can be viewed and downloaded here. 

~Margit Fawbush

NORWOOD & BIC GRAPHIC NORTH AMERICA CONTINUES INVESTMENT IN NORWOOD PUBLISHING -- NAMES ROB BABB NEW VICE PRESIDENT OF SALES

JOE BUNSNESS TAKES ON NEW ROLE OF DIRECTOR OF SALES DEVELOPMENT FOR NORWOOD PUBLISHING

CLEARWATER, FLORIDA (September 15, 2011) – Norwood & BIC Graphic North America is pleased to announce additional actions, continuing the investment in Norwood Publishing and capitalizing on our already outstanding service. 

Rob Babb will join the company on Monday September 19, 2011as Vice President of Sales for Publishing. Babb will oversee Sales and Sales Support for the North American publishing business and report directly to Nicolas Paillot, CEO.

Rob Babb has a proven record of sales leadership with innovative companies such as Fedex, Staples and US Foodservice.  “We are excited to have Rob on board,” said Nicolas Paillot, CEO.  “His experience will be a great asset to the sales leadership team.”

Joe Bunsness, formerly the Director of Sales for the calendar division is taking on a new challenge of Director of Sales Development for Publishing.  Bunsness will focus on identifying and developing new business opportunities for the Publishing division and will report directly to Rob Babb. 

“The Publishing division, especially calendars, is a key product category for Norwood & BIC Graphic,” said Nicolas Paillot.  “We believe it holds great promise and are continuing to develop the category by investing in sales leadership, our operations and exciting new products that will launch later this year.”

 ~Margit Fawbush

 

NORWOOD & BIC GRAPHIC NORTH AMERICA ANNOUNCES SALES LEADERSHIP CHANGES

LORI BAUER NAMED VICE PRESIDENT, FIELD SALES

DAVE SARACINO NAMED VICE PRESIDENT, BUSINESS DEVELOPMENT

 

CLEARWATER, FLORIDA (September 15, 2011) – Norwood & BIC Graphic North America is pleased to announce exciting changes in sales leadership.

Lori Bauer will transition from Director of Trade Marketing to Vice President of Field Sales for both the Norwood Hard Goods and BIC Graphic brands in the US and Canada.  Bauer’s experience in trade marketing and close relationship to field sales makes her an ideal candidate for the position.  Bauer will continue to report directly to Nicolas Paillot, CEO.

Dave Saracino will be transitioning from Vice President of Field Sales to a newly created role of Vice President of Business Development for Norwood & BIC Graphic.  Capitalizing on his industry relationships and experience, Saracino will be charged with identifying new business opportunities both nationally and internationally.  Saracino will continue to oversee the hotel business unit and will continue to report directly to Nicolas Paillot, CEO.

Benjamin Bartley, Vice President of Marketing will assume responsibility for North American Trade Marketing for Norwood & BIC Graphic.  Bartley came to BIC APP from Heineken last year, with proven success in launching new products and building brands in established and developing markets. 

Mike McMillan will remain in his current role of Vice President of National Accounts.

“Now that our integration is complete and our service is strong, these changes will reinvigorate Norwood & BIC Graphic, benefiting both our company and our distributors,” said Nicolas Paillot, CEO.  “We have a strong team in place that has a long history in the promotional products industry.  By recalibrating our structure, we will have the benefit of their experience as well as a fresh perspective.”

~Margit Fawbush

 

NORWOOD OFFERS 3 DAY PRODUCTION ON SELECT TRIUMPH CALENDARS

Norwood is pleased to announce 3-Day Production on 13 popular styles of Triumph® Calendars.  3-day production allows distributors to save the day when their clients call in with a last minute calendar order!

The 13 styles offered include best selling Appointment calendars, Contractor, Desktop and Span-a-Year.  Each of the styles offered are guaranteed to be in stock until December 31, 2011 along with the other calendars in our Guaranteed Inventory Program.

Certain requirements, such as Promo Code S50 and 3-Day Ship clearly marked on the purchase order, production ready art and catalog quantity orders do apply. 

Click here for complete details on the styles available and ordering guidelines.

~Margit Fawbush

 

 

NORWOOD & BIC GRAPHIC NORTH AMERICA WINS 12 IDENTITY MARKETING READERS CHOICE AWARDS

NORWOOD NAMED FAVORITE OVERALL SUPPLIER

Norwood & BIC Graphic North America is pleased to announce a very successful showing in the 3^rd annual Identity Marketing Readers Choice Awards.  Norwood was named Favorite Overall Supplier and was ranked #1 in 3 product categories.  BIC Graphic ranked #1 in Writing Instruments and #2 in Mousepads and Magnets.  Identity Marketing Magazine’s distributor readership is invited to rank their favorite suppliers in each category annually. 

The following details each brand’s awards:

Norwood 

#1 Favorite Overall Supplier

#1 Calendars

#1 Desk/Office Products

#1 Health/Wellness/Safety

#2 Golf Products

#3 Most Innovative Supplier

#5 Writing Instruments

#5 Drinkware

#5 Mousepads

BIC Graphic

#1 Writing Instruments

#2 Mousepads

#2 Magnets

 “We are very excited for Norwood to be named Favorite Overall Supplier and of course we appreciate the product category awards as well,” said Nicolas Paillot, CEO.  “We thank our valued distributors for the recognition and their ongoing support.”

 

~Margit Fawbush

 

  

 

 

 

BIC GRAPHIC LAUNCHES 5 NEW FALL & WINTER COLORS FOR ICONIC BIC® ROUND STIC®

LIMITED EDITION COLORS AVAILABLE ONLY THROUGH DECEMBER 2011

BIC® Graphic is launching a limited edition Fall & Winter Color collection for their best selling BIC® Round Stic®.  These cool, wintery colors include Cranberry, Midnight Frost, Blue Ice, Champagne and Pearl and will be available beginning September 1 through December 31, 2011.

The new assortment is on-trend with fall color forecasts in both the home décor and fashion industries.  Mix and Match the new barrel and trim colors for elegant new combinations appropriate for a variety of retailers, events and promotions.

The new colors will be featured in BIC Graphic’s Cycle 3 promotional flyer valid through December 31, 2011.  In addition, the collection will be supported by online and print advertising.  

Click here for more details!

 

~Margit Fawbush

 

NORWOOD & BIC GRAPHIC NORTH AMERICA RELEASE CYCLE 3 PROMOTIONS

Sell More, EARN More…SIMPLE & PROFITABLE PROMOTIONS

Norwood & BIC Graphic North America is pleased to announce Cycle 3 promotions are out and will be in effect through December 31, 2011.  We are unveiling SIMPLE & PROFITABLE Cycle 3 Promotions to finish the year strong! In order to best serve distributors with compelling offers, we recently conducted an online survey and asked for views on cycle flyer offers, formats and order details. Distributors asked for it and here it is…Cycle 3 flyers LOADED with “A” DISCOUNT CODES, offering 50% PROFIT on 34 items from Norwood and BIC!  Plus, deep discounts on best sellers across all product categories.

BIC Graphic Flyer:

• Popular Sheaffer® gifts, BIC® Writing Instruments and Lighters, even the best selling BIC® Round Stic® and BIC® Clic Stic®, all offered at EQP on an “A” Discount Code – something we’ve never offered before!
• 5 NEW Limited Edition Fall & Winter Colors for BIC® Round Stic® – a trendy, crisp palette.
• Special offers on gift pens from BIC Select™, lower than EQP on an “A” Discount Code.
• Best selling BIC® Sticky Note™, BIC® Magnets and BIC® Mouse Pads, now lower than EQP on an “A” Discount Code.

Norwood Flyer:

• Shop easier in Cycle 3 with items organized by price point, product category and promotional usage - from seasonal sports and outdoor activities to health & wellness and tradeshow favorites…Norwood has you covered!
• 9 Norwood Writing Instruments offered at EQP on an “A” Discount Code to maximize distributor profits! Some of the lowest prices offered all year!
• FREE Set-ups on Cycle 3 Bags, in addition to EQP discounts on best sellers across all categories.
• Tee Off with Norwood and Nike® Golf Promotions! The Nike® One 20XI-S Spin and 20XI-X Distance golf balls are now available with free personalization upon request. Also, get 25% off Nike® One Vapor Speed golf balls and 15% off Nike® Crush balls. Exclusive to Norwood, customers will also enjoy 5% off the entire Nike® Departure Collection of Bags.

 “The Cycle 3 promotions are all about simplicity and profitability with great offers that put money back in the distributor’s pocket,” said Lori Bauer, Director of Trade Marketing for Norwood & BIC Graphic North America.  “Our goal is to make it easy and more profitable for distributors to do business with us.  We’re pushing the boundaries, offering aggressive promotions exclusive to Norwood and BIC Graphic, all with distributor profit in mind.”

 

~Margit Fawbush

 

 

How to Sell USBs!

USBs are one of the hottest, most versatile products in our industry right now, and we've put together an excellent - FREE - online seminar that's guaranteed to jumpstart your sales of them.

In Partnership with Promo Marketing

Norwood & BIC Graphic: How to sell USB’s 

Wednesday, August 17, 2011 | 2:00 p.m. ET/11:00 a.m. PT

Register Here

Part of selling this technological tool is providing your customers with the quality assurance and extra services they deserve.  Learn everything you need to know about selling USB’s from Kevin Wicks, Regional Account Manager at Norwood Hard Goods.

He’ll discuss:
* the USB’s commodity pricing model and how to manage the fluctuations.
* how to understand the technology to provide your customers with the right product
* how to add value (and generate profits) with every transaction 

On top of all of this information, you'll get the chance to ask Kevin your questions directly - he'll be taking audience questions live as part of a Q&A session during the hour.

Join us!

~Margit Fawbush

 

Distributors - Add Norwood & BIC Graphic's iCatalogs to your Company Facebook Page

Great News!  Thanks to our partners at ZoomCatalog, our distributors can now add the Norwood and BIC Graphic iCatalogs to their company Facebook pages.

Just visit either of our Facebook pages and click on the links.  The app will walk you through the rest.

 

 

 

 

 

 

 

 

 

Here are our FB links:

http://www.facebook.com/pages/BIC-Graphic/122972294427932

http://www.facebook.com/NorwoodPromo

~Margit Fawbush

Norwood's Child Products All Meet Stricter Lead Limit Recently Imposed by CPSC

Test reports confirm results of "none detected" for lead in substrate and overall compliance for ALL child products under CPSIA!

The stricter standards recently imposed by the CPSC require a lead limit for accessible substrates of no more than 100 ppm.  All of Norwood's Child Product test reports state "none detected" for this lead restriction AND ALSO meet all of the other limits and restrictions that apply to them.  General Conformity Certificates can be found at www.norwood.com/cpsia.  A Child Product is a product that is designed or intended primarily for use by children 12 and under.

An industry leader in product safety testing and disclosure, Norwood launched Safety Search(R) in 2008.  Safety Search(R) was the industry's first online library of product safety test reports.  This test report library remains exclusive to Norwood, offering only registered distributors access to these reports. Customers are insisting upon reviewing product test reports at a rapidly increasing rate.  Safety Search(R) is the perfect tool to satisfy this customer requirement.

"Norwood has long had a commitment to product safety," said Lori Bauer, Director of Trade Marketing.  "Our distributors can have confidence in the quality and safety of our products and therefore offer their clients peace of mind.  Child Products are particularly sensitive and we are pleased to offer products that not only meet, but exceed lead safety standards."

~Margit Fawbush

NBGNA Hosts Open Houses at all three Manufacturing Sites

Norwood & BIC Graphic North America conducted an Open House and Site Tour event the week of July 11, 2011.  The event was developed to help distributors understand the newly integrated manufacturing operation and how the products are manufactured and/or imprinted at each site.

Feedback was overwhelmingly positive as distributors shared their impressions of the site capabilities, staff and operation.  "We really enjoyed the tour and were impressed with the efficiency in which the products were produced," said Bart Brodt of Isaksen Promotions.  "One thing I did like was seeing the employees carefully inspect and even pull out product if they did not like the print.  I am always looking for companies that pay attention to detail and quality."

"I truly appreciated the time spent at your facility and now feel even more confident in selling your products," said Ginny Black, of Audaige Image Works. "Looking forward to my continued relationship with BIC Graphic."

The tour of the BIC facility was impressive," said Wayne Greenberg, of JB of Florida, a Division of Geiger.  "It no longer astonishes me that BIC ships 1.8 million printed products a day from Clearwater.  "I've seen the system and the people.  And it's a WOW!"

Over 160 distributors visited the sites during the week of July 11.  The open house included a presentation by the site manager, a meet and greet with North American senior management and an extensive, in-depth tour of the manufacturing operation.

"The turnout was fantastic and we received such positive feedback that we are definitely going to host more of these events next year," said Lori Bauer, Director of Trade Marketing.  "We thank our distributors for taking the time out of their busy schedules to attend."

Click here for more distributor comments!

~Margit Fawbush

Case in Point - Multiple Messages a Challenge for Excursion Company? Not with the BIC Tri Stic!

Kodiak Adventure offers numerous activities throughout the Anchorage, Alaska area and wanted to cross promote their company offerings to new and existing customers.

There is steep competition for similar activities in the Anchorage area and Kodiak wanted to let people know they could book a whale watch, fly fishing and mountain hike all with the same company.  Kodiak wanted to have one item to promote the three excursions to maximize exposure and budget.

The BIC Tri Stic (Item #TS) offers three sides and three different imprints (in three different colors) - and was perfect for promoting all three excursions.  The company phone number was imprinted on the clip.

The pens were given to the local visitors bureau for use by visitor to the center, handed out with flyers and given to customers when they filled out waivers and signed receipts.

The result was a significant increase in traffic to some of Kodiak's lesser known excursions and awareness of all they have to offer.

Item #TS - BIC® Tri-Stic®

3 sides, 3 different imprints in 3 different colors!

Imprint on the clip for a 4th location!

 Always in stock

 Over 100 possible color combinations

 

 

 

~Margit Fawbush

Case in Point - Fundraising Event

A local zoo was hosting their second annual fund-raising event with local businesses that included entertainment, wine tastings, and restaurant vendors supplying the food.  To help promote the event and drive attendance, the zoo bought 300 BIC(R) Media Max(TM) pens.  The large imprint area allowed them to print the event name, date, and time on the barrel.  The imprint also included "Free admission for anyone that returns the pen to the event!"  The clip even had paw prints imprinted on it.  

The pens were given to the restaurants participating in the event to distribute to the customers for a few weeks prior to the event.  The outcome?  A successful event with a significant increase over the prior year's attendance.  And over 230 of the 300 pens were returned to the event!

#MMAX - BIC Media Max - extra wide barrel, soft/sleek grip, innovative retracting mechanism

 

~Margit Fawbush

NBGNA WINS 10 PROMO MARKETING EXCELLENCE AWARDS

Norwood & BIC Graphic North America is pleased to announce a very successful showing in the annual Promo Marketing Excellence Awards.  Each year, Distributors are able to vote for their preferred supplier across a number of different product categories.

Each brand won a number of awards:

Norwood

Gold-Calendars

Silver-Safety

Silver-Outdoor Products

Bronze-Awards

Bronze-Golf Products

Bronze-Stress Reducers

BIC Graphic

Gold-Writing Instruments, Markers & Others

Gold-Writing Instruments, Pens & Pencils

Silver-Magnets

Bronze-Journals & Notebooks

 

"We are very excited to once again be recognized in several of our key product categories," said Nicolas Paillot, CEO.  "We appreciate the recognition, both from our distributors and Promo Marketing."

~Margit Fawbush

 

 

Why Atchison Bags? There are lots of reasons...

The Atchison(R) bag line is now part of the Norwood catalog - and I just wanted to share some useful facts about this innovative, stylish and high-quality line.

1)  All Atchison bags are designed and developed by Norwood - Stand out from the competition!  No one else will have the same product or style.

2)  Promotional bags have the highest number of impressions (over 1000 per month!) - Bags are walking billboards, allowing you to promote your message for pennies per impression!

3)  Among wearables, bags are the most widely used promotional products! - Bang for your buck!  Due to their inherent functionality, bags are kept for an average of 9 months.  And the more stylish the bag, the longer it will be kept!

4)  Bags are a promotional product suitable for both genders - we have several gender-neutral styles that are appreciated by both men and women!

5)  Bags are perfect for a variety of functions, uses or events - Multi-functional!  The Atchison bag range offers promotional solutions for every event - from the boardroom, to a company picnic, to retail, to a fundraiser, to a campus bookstore!

6)  Bags offer large imprint areas for your message - Express yourself!  Get creative!  With a wide variety of decoration methods, you can find the perfect way to bring your brand to life.

7)  Safety Tested - Norwood's comprehensive product testing program to assure compliance with all relevant safety regulation and standards will give you peace of mind.

8)  Low minimums! - Every order counts.  With low minimums for all products, including popular non-woven totes, there is an option for every order size and budget.

9)  Get what you need, when you need it! - Many Atchison bags (and Norwood bags in general) are available on 24-Hour Service.

Remember Atchison next time you're selecting the perfect tote, briefcase, backpack, duffel or cooler for your promotion!

Click here for a link to our Special Edition BAGS BOOK!  Flip through this handy catalog online or visit norwood.com.

~Margit Fawbush

Norwood Pacific Solutions Launches FREE 24-Hour Service on Domestic USB Styles

Norwood Pacific Solutions announced today the launch of FREE 24-Hour service on two of our best selling USB styles (#30916 and #30917).  Both models are a popular Folding USB 2.0 Flash Drive.  The #30916 offers 1 GB and the #30917 offers 2GB of capacity.

The Norwood Pacific Solutions catalog launched this spring featuring over 50 USB styles.  The program offers a lot of added value - free set-ups, free PMS color matching, industry-leading minimums as low as 25, and 5 day standard production on domestic styles.  We even include a free lanyard with each USB (available on most styles).

In order to qualify for the free 24-hour service, be sure to specify 24-hour service on your purchase order.

Click here for a link to the NPS iCatalog and look for weekly pricing updates at www.norwood.com.

~ Margit Fawbush

 

Make Your Message Last - Add a BAG to your next promotion!

Did you know...BAGS have the highest number of impressions per month!  This statistic has held true for the last 3 years - so obviously its an ongoing trend.

Bags offer over 1000 impressions per month - the highest of all product categories surveyed, according to a Global Advertising Specialties Impressions Study released at the 2010 ASI Power Summit.  Business Accessories, some of which are a subset of bags when you consider briefcases, computer bags, laptop holders, etc, also have a great record of continued and frequent use.  Business accessories are used an average of 7.2 times per month!  Bags in general are used an average of 5.8 times per month.

Your cost per impression winds up being just a fraction of a cent!  

Visit norwood.com and view our entire selection of Bags and Business Accessories.  And click here for a link to our latest iCatalog - the Special Edition BAGS BOOK!  

~Margit Fawbush

Norwood Achieves 99% for On-Time Delivery Promotion AGAIN

Norwood announces a 99% on-time shipping rate again, this time on Office; Housewares; Flashlights, Tools & Auto; Health, Wellness & Safety; and Fun product categories.  This limited time offer began April 1 and ended Tuesday, May 25, 2011 (orders must have shipped by June 1, 2011) and was available on over 390 products.

Norwood conducted a similar promotion in March, offering guaranteed on-time shipping on Bags and Drinkware.  The March promotion also proved very successful, with Norwood shipping 99% of the orders on time.

"We are pleased the North American manufacturing integration is complete," said Lori Bauer, Director of Trade Marketing, Norwood & BIC Graphic North America.  "We appreciate the faith our customers show in us with each and every order they place and we believe these results demonstrate our ability to deliver on-time."

~Margit Fawbush

Norwood & BIC Graphic Named Top Supplier by Counselor Magazine

Norwood & BIC Graphic North America is pleased to announce its ranking as the number one supplier in Counselor Magazine’s Supplier Top 40. The ranking was unveiled last night at the Counselor Awards during the ASI Show in San Diego. Each year, Counselor honors the industry’s Top 40 Distributors and Top 40 Suppliers, based on the previous year’s sales revenues.

Lori Bauer, Director of Trade Marketing; Mike McMillan, VP National Accounts and Calendars; Dave Saracino, VP Field Sales represented Norwood & BIC Graphic at the event in San Diego.

“We are thrilled to be recognized again this year as the number one supplier,” said Mike McMillan. “And we couldn’t have done it without the support of our loyal distributors and our dedicated team.”

Since the merger of the two brands in 2009, Norwood & BIC Graphic has integrated its manufacturing operation, reorganized its catalog structure and redefined each brand to ensure complimentary go-to-market strategies.

“We’ve made a lot of changes,” said Dave Saracino, “but we’re confident that our approach will ultimately benefit our customers. We are committed to providing the quality products and customer service they deserve.”

“We’re grateful for the faith our distributors have in us – it’s evident in every order they place,” added Lori Bauer. “Our goal is to add value to every transaction - through innovative products, compelling and beneficial promotions, and helpful selling tools and education. We want to be a helpful resource, as well as trusted supplier.”

Click here to see the entire Top 40 Supplier list.

~Margit Fawbush

BIC Graphic Launches 5 NEW Summer Colors for the BIC Round Stic and the BIC Clic Stic

These bright, fresh colors include Sunglow, Grass, Marine, Raspberry and Violet and will be available only through August.  The new assortment is on-trend with summer color forecasts in both the home decor and fashion industries.  The 5 new hues create a fresh color palette for a variety of events, promotions and retailers, perfect for the warm-weather months.

Click here for more details!

~Margit Fawbush

 

 

Norwood & BIC Graphic Participate in Promotional Products Day in Tallahassee, FL

Held on April 27, 2011, Promotional Products Day brought eight suppliers to the statehouse.  Each supplier put up a small trade show booth and spent the day interacting with senators and representatives, their aides and staff, and other lobbyists.  It was our chance to show them what the promotional products industry is all about.

 

 

 

 

 

 

 

 

 

 

 

 

The event was organized by PPAF and GCPPA and inspired by Wayne Greenberg, MAS, President of JB of Florida and PPAF secretary.  Two of NBGNA's sales representatives, Richard Cordaro and Alissa Succi, attended the event.  

In Florida, the promotional product industry represents 22,000 jobs and a tax revenue of $377 million.  "Most people we spoke to did not know Norwood & BIC Graphic was in Clearwater and were surprised we manufactured product and employed 650 people," said Alissa.  "The overall feeling was very positive and they were pleased we were stimulating Florida's and the nation's economy."

~Margit Fawbush

Norwood Launches Full-Range USB Catalog

Norwood Pacific Solutions - your one-stop shop for USB's.  Over 50 high-quality styles at competitive prices.

The program offers factory direct and domestic products and includes popular best sellers such as folding USBs, executive styles with leather and metal accents, eco-friendly bamboo styles, many unique and custom options as well.

Norwood Pacific Solutions offers 5-day turnaround on the best-selling Folding USB and 10-13 days for delivery of all other styles factory direct from Asia.  Standard packaging includes a white gift box and a free black lanyard accompanying each USB (available on most items).  Several packaging upgrades are also available for unique presentation.  Free set-ups, free global shipping, free data uploads up to 100MB on factory direct USBs, free 1-color imprint, a 1-year warranty and industry-leading 25-piece minimums round out the program.

Norwood will provide weekly pricing via email blasts and distributors can also find the most up-to-date pricing on norwood.com.  Click here for a link to the Norwood Pacific Solutions iCatalog to view the full range of products.

~Margit Fawbush